Parri Search
Search marketing for businesses where trust isn't optional.
SEO and PPC for high-trust industries: healthcare, aesthetics, financial services. Founder-led. Results measured in booked patients and signed clients, not clicks.
Request a custom strategy breakdown
Built for high-trust industries.
Your prospects research carefully before they buy. Getting found is the start of the work, not the end of it.
Aesthetics & med spas
For injector-owners and clinical operators who want patients who come back. Search built around how aesthetic patients decide.
ExploreHealthcare practices
For specialty practices and clinics where prospects decide whether to trust you with their health. Search built to earn visibility through expertise.
ExploreFinancial services
For advisors, planners, and wealth firms whose clients research before they call. Search built for prospects who already think carefully about what they read.
ExploreFounder-led, on purpose.
Jess Zeis has run search marketing for high-trust industries for over a decade. Healthcare, aesthetics, legal, financial services. Parri exists because most agencies sell strategy and deliver execution, and the gap between those is where client results die. Here, the person who sells the work is the person who does the work. This is the operating model.
Success is measured in booked patients, signed clients, and qualified cases.
Not clicks, impressions, or rankings alone.
No performance theater.
Clear reports. Async communication. Meetings only when there is a real decision to make.
No long contracts.
Clients stay because the work is producing results, not because they are locked in.
How Parri works.
Every engagement runs the same three-step system. The vertical changes. The specifics change. The system does not.
Map the trust signals your buyer responds to.
Before any campaign runs, Parri audits how prospects in your industry evaluate you. Reviews, expertise signals, credentials, location authority. Those signals get engineered into your search presence and your funnel.
Run the right mix of paid and organic search.
Paid search delivers qualified leads inside the first thirty days. SEO compounds underneath, building the organic foundation behind every future month. Some businesses need both running together. Some need one running well. Parri builds the mix around what your business needs.
Optimize for qualified leads, not vanity metrics.
Parri tracks lead quality and conversion behavior. Then works with you on the handoff from lead to booked patient or signed client. The system is only as good as the last mile.
Real work. Real numbers.
Paid media in one engagement. SEO in another. Same methodology underneath.
71% reduction in cost per signed lead. 441 retainers signed.
Paid media for a YMYL services client. From $1,213 to $346 per signed lead.
Read the case study$271K in Q1 organic revenue from search.
National eCommerce brand. 23.7% year-over-year growth in organic-attributed revenue.
Read the case studyIs this the right fit?
Parri only takes on engagements with a clear path to real results. Two columns. Honest read.
This works for you if…
- Your customers research carefully before they buy from you.
- Search is one of the main ways your customers find businesses like yours.
- You want a strategic partner, not a vendor.
- You are building a business worth investing in marketing.
This isn't for you if…
- You need a marketing partner who will execute exactly what you ask without pushing back.
- Your business depends on impulse buyers or commodity transactions.
- Search is not a real part of how your customers find businesses like yours.
- You are not ready to invest at a premium level.
If the left column reads like your business, let's talk.
Request a custom strategy breakdownYour questions, answered honestly.
How much does this cost?
SEO starts at $4,500 per month. PPC starts at $4,500 per month plus ad spend. The full SEO and PPC bundle starts at $7,500 per month plus ad spend.
Pricing scales based on market competition, scope, and goals. We share specific pricing during the strategy conversation, after we have seen what your business needs.
Why a four-month minimum?
SEO is compounding work. Months one and two are foundation: audits, technical fixes, content strategy, on-page work. Months three and four are when ranking movement and lead growth begin to compound. Pulling out before month four means the foundation got built and you do not see the return.
The four-month minimum protects your investment from being wasted on partial execution. After month four, the engagement is month-to-month with thirty days' written notice.
When will I see results?
Realistic timelines depend on your starting position and the channel. Paid search delivers qualified leads within the first thirty days because you are buying visibility directly. SEO compounds. Meaningful ranking improvements begin in months two and three. Lead growth follows in months three and four. By month six, the organic foundation produces leads independently of new spend.
Anyone promising faster SEO results is either misleading you or planning to inflate vanity metrics to look productive.
What do you need from me?
Access to your website CMS or developer. Your Google Business Profile. Your Google Search Console. Your CRM or appointment booking system. Any existing Google Ads accounts. If you do not have ad accounts set up yet, we handle the setup for you. It is part of the service.
Beyond access, you give us responsive async communication and decisions when they are needed. Onboarding is async: a thoughtful intake document and a kickoff Loom from Jess. No scheduled calls required. Meetings are available on request, never required.
We do the work. You stay close enough to the strategy to make decisions when they need to be made.
Do you work with my industry?
Parri focuses on three high-trust verticals: aesthetics and med spas, healthcare practices, and financial services. The shared thread: your prospects research carefully before they buy, and search is one of the main ways they find businesses like yours.
If you are outside these three core verticals but the buyer dynamic looks similar, get in touch. We will tell you honestly whether it is a fit.
What if it doesn't work?
After the four-month minimum, the engagement is month-to-month with thirty days' written notice. No termination fee. No clawback. No penalty.
If the work is not producing results, we want to know why. The conversation happens in regular strategic check-ins long before a cancellation discussion. We also exit engagements proactively when a client refuses to act on critical recommendations or when communication breaks down.
Find out what high-trust search looks like for your business.
Request a custom strategy breakdown. Jess will record a personal Loom walking through what she would do for your business. You will receive it within two business days.
Request a custom strategy breakdown