Parri Search builds and runs paid search and SEO under your brand. Senior practitioner, US based, working with you directly. You keep the client, the relationship, and the margin.
Get My Free Account Review →Why agencies partner with Parri
Most agencies that grow quickly grow because the founder can sell. That is the harder skill and the one that actually builds a business. But it means every new client is a delivery problem, and search is the discipline that punishes guessing hardest. A badly structured Google Ads account burns budget quietly for months. An SEO program built on templates produces reports instead of leads.
The usual workaround is a stack of vendors. One provider for SEO packages, a contractor for paid, a freelancer for landing pages, a content mill for blog posts. Four relationships, four quality standards, four people to chase, for one client who is paying you as a single point of accountability. The coordination cost lands on you, and so does the blame when the pieces do not add up to a result.
Parri Search is built to be the other option. One partner covering the execution side of search, run by someone who has spent over a decade doing this work in high-trust verticals where the margin for error is thin. Not a production queue. Not a rotating account manager. The person you email is the person building the campaigns.
What gets delivered
Scope is defined per account in a written statement of work, sized to the account rather than to your agency. Link acquisition is quoted separately and passed through at cost, because real links cost real money and folding them into a retainer means cutting a corner somewhere.
01
Account structure, campaign build, keyword and negative management, bid strategy, ad copy and creative, conversion tracking, and landing pages built to convert rather than handed off as a wireframe. Shopping and Performance Max where the account calls for it.
02
Technical work implemented, not just identified. Priority page architecture, service and location buildout, on-page iteration, internal linking, schema, Google Business Profile, and content written by someone who understands the vertical. Scoped by market complexity and competitive intensity.
03
White-labeled reporting on your cadence, written as a narrative with a forward plan rather than a dashboard export with your logo on it. Weekly on higher tiers. You get the analysis you need to run the client conversation without preparing it yourself.
Fit check
Parri works best with agencies that already have active search retainers or a pipeline their current team cannot absorb. Here is where the model fits best.
You are good at selling and would rather spend your time doing more of it.
You price search high enough to preserve a healthy margin, generally at least $1,500 per month for entry-level single-channel work.
You want one partner covering paid and organic rather than coordinating four vendors.
You would rather work with a named senior practitioner than a platform with a ticket queue.
You are shopping on price and comparing against sub-$500 monthly fulfillment.
Your client base includes law firms. Legal is currently spoken for under an existing commitment.
You need unlimited scope inside a fixed fee rather than a defined statement of work.
You have promised your client outcomes that were set before anyone looked at the account.
Proof
Paid media · YMYL services
Cost per signed lead brought down from $1,213 to $346 through conversion-event engineering and attribution discipline. This is the standard of work your clients would receive, reported in the units that matter to them.
Read the case study
Partner FAQ
Will my client ever know you exist?
No. Reporting, documents, and deliverables carry your branding. Parri does not contact your clients, does not appear in your reports, and does not market to them. If you later want Parri on client calls as part of your team, that can be arranged once the partnership is established.
What is not included?
Account management, client communication, sales, and billing stay with you. Link acquisition is quoted separately and passed through at cost with a flat strategy fee, so you are never paying a markup on someone else's inventory. Digital PR is priced as a project.
How much account volume can Parri take on?
Capacity is planned around the work being sold, not an arbitrary partner count. I will confirm the transition schedule and ongoing capacity before you commit, and I will not take on more work than I can lead and review properly.
How is an account priced?
By the scope of the end client's account rather than the size of your agency, across three tiers for paid search and three for SEO. A single-location local account costs less than a national program because it is less work. Pricing is published so you can model your margin before a conversation happens.
What happens first?
Send access to one client's Google Ads or Search Console. Within two business days you get a recorded walkthrough of what Parri would change and why, yours to use in your next client conversation whether or not you go further. No call required.
Pricing
Google Ads starts at $750 per account per month and SEO starts at $795. Bundled accounts receive about 15 percent off. Volume pricing is 5 percent off for 3 to 4 active service accounts, 10 percent for 5 to 9, and 15 percent for 10 or more, with total discounts capped at 15 percent.
See partner pricingSend the client website and a little context. I will record a walkthrough of what I would change within two business days. Use it however you like. Zero-obligation.
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